Marketing bachelor's degree outcomes at Marshall University

Huntington, WV · Public · Federal field 5214

Data scope

Federal records group outcomes by college, four-digit field and credential level. A record may cover several catalog programs or concentrations.

The short version

Reported earnings trail the same-degree benchmark.

$11,010 below the national median for the same field and credential.

Debt pressure: 44.6% of annual earnings
Positive-payoff price ceiling: Not reached
10-year scenario: −37% · Negative payoff
Price evidence: College-wide context only

OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+26%Earnings growth, year 1 → 5$37,191 → $46,939

35Earn above high-school thresholdGraduate count in the year-4 cohort

27Working in the college’s stateGraduate count in the year-4 cohort

53Year-5 earnings observationsCohort behind the year-5 median

67Borrowers representedCohort behind the debt median

$18,053Awarding-school debtDebt attributed to the college granting the credential

—Recent awardsIPEDS 2023–24 first-major completions in this field and credential

01 · PRICE CONTEXT$7,502

Institution-wide annual average net price—not this program’s price.

02 · BORROWING$26,000

Median federal debt across schools attended at this academic level.

03 · EARNINGS$58,293

Observed median earnings four full years after completion.

04 · REPAYMENT$276/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

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AVERAGE NET PRICE$7,502Institution-wide annual figure

COST OF ATTENDANCE$22,022Institution-wide annual budget

ADMISSION RATE95.7%Institution context

COMPLETION RATE51.2%Institution-wide completion rate

WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$37,191Year 1

$58,293Year 4

$46,939Year 5

CAN THE EARNINGS SUPPORT THE DEBT?

5.7% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$4,858

Estimated loan payment$276

67borrowers represented where reported

HOW DOES IT COMPARE?

$58,293 vs. $69,303

$11,010 below the national median for the same field and credential.

Same-field national median

WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for—not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.

Business Teachers, Postsecondary$104,480 median wageWV estimate · 420 jobs · 25-1011+5.9% projected U.S. growth · 7.6k openings/yrTypical entry: Doctoral or professional degreeMarketing Managers$98,750 median wageWV estimate · 300 jobs · 11-2021+6.9% projected U.S. growth · 34k openings/yrTypical entry: Bachelor's degreeMarket Research Analysts and Marketing Specialists$52,340 median wageWV estimate · 1,650 jobs · 13-1161+7.0% projected U.S. growth · 82k openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$133,660 median wageU.S. estimate · 21,470 jobs · 11-2011-3.7% projected U.S. growth · 2.3k openings/yrTypical entry: Bachelor's degreeSales Managers$94,830 median wageWV estimate · 1,110 jobs · 11-2022+4.5% projected U.S. growth · 47.3k openings/yrTypical entry: Bachelor's degreeFundraising Managers$74,400 median wageWV estimate · 100 jobs · 11-2033+5.4% projected U.S. growth · 3.7k openings/yrTypical entry: Bachelor's degreeWeb and Digital Interface Designers$71,880 median wageWV estimate · 200 jobs · 15-1255+6.0% projected U.S. growth · 8.3k openings/yrTypical entry: Bachelor's degreeSurvey Researchers$69,460 median wageU.S. estimate · 8,290 jobs · 19-3022-4.8% projected U.S. growth · 0.6k openings/yrTypical entry: Master's degreeFundraisers$54,760 median wageWV estimate · 260 jobs · 13-1131+5.5% projected U.S. growth · 10k openings/yrTypical entry: Bachelor's degree

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