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Marketing bachelor's degree outcomes at Union University

Jackson, TN · Private nonprofit · Federal field 5214

Data scope

Federal records group outcomes by college, four-digit field and credential level. A record may cover several catalog programs or concentrations.

The short version

Reported earnings trail the same-degree benchmark.

$12,119 below the national median for the same field and credential.

Debt pressure
40.7% of annual earnings
Positive-payoff price ceiling
Not reached
10-year scenario
−58% · Negative payoff
Price evidence
College-wide context only
OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

Earnings growth, year 1 → 5$38,886Not available
Earn above high-school thresholdGraduate count in the year-4 cohort
Working in the college’s stateGraduate count in the year-4 cohort
Year-5 earnings observationsCohort behind the year-5 median
19Borrowers representedCohort behind the debt median
Not availableAwarding-school debtDebt attributed to the college granting the credential
Recent awardsIPEDS 2023–24 first-major completions in this field and credential
01 · PRICE CONTEXT$27,171

Institution-wide annual average net price—not this program’s price.

02 · BORROWING$23,250

Median federal debt across schools attended at this academic level.

03 · EARNINGS$57,184

Observed median earnings four full years after completion.

04 · REPAYMENT$246/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

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AVERAGE NET PRICE$27,171Institution-wide annual figure
COST OF ATTENDANCE$58,363Institution-wide annual budget
ADMISSION RATE60.4%Institution context
COMPLETION RATE66.0%Institution-wide completion rate
WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$38,886Year 1
$57,184Year 4
Not availableYear 5
CAN THE EARNINGS SUPPORT THE DEBT?

5.2% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$4,765
Estimated loan payment$246
19borrowers represented where reported
HOW DOES IT COMPARE?

$57,184 vs. $69,303

$12,119 below the national median for the same field and credential.

Same-field national median
WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for—not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.
Marketing Managers$131,990 median wageTN estimate · 7,730 jobs · 11-2021+6.9% projected U.S. growth · 34k openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$85,950 median wageTN estimate · 1,260 jobs · 25-1011+5.9% projected U.S. growth · 7.6k openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$69,790 median wageTN estimate · 13,040 jobs · 13-1161+7.0% projected U.S. growth · 82k openings/yrTypical entry: Bachelor's degreeSales Managers$128,040 median wageTN estimate · 12,270 jobs · 11-2022+4.5% projected U.S. growth · 47.3k openings/yrTypical entry: Bachelor's degreeFundraising Managers$107,760 median wageTN estimate · 300 jobs · 11-2033+5.4% projected U.S. growth · 3.7k openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$98,170 median wageTN estimate · 21,470 jobs · 11-2011-3.7% projected U.S. growth · 2.3k openings/yrTypical entry: Bachelor's degreeSurvey Researchers$66,900 median wageTN estimate · 210 jobs · 19-3022-4.8% projected U.S. growth · 0.6k openings/yrTypical entry: Master's degreeWeb and Digital Interface Designers$63,510 median wageTN estimate · 3,610 jobs · 15-1255+6.0% projected U.S. growth · 8.3k openings/yrTypical entry: Bachelor's degreeFundraisers$61,370 median wageTN estimate · 1,930 jobs · 13-1131+5.5% projected U.S. growth · 10k openings/yrTypical entry: Bachelor's degree
Possible alternatives

Same degree, stronger on at least one reported measure.

Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.

Knoxville, TN

The University of Tennessee-Knoxville

$13,477 higher earnings · $3,750 less debt · $8,195 lower annual net price

Earnings
$70,661
Debt
$19,500
Annual net price
$18,976
View outcomes →
Memphis, TN

University of Memphis

$10,284 higher earnings · $1,346 less debt · $14,774 lower annual net price

Earnings
$67,468
Debt
$21,904
Annual net price
$12,397
View outcomes →
Cookeville, TN

Tennessee Technological University

$7,708 higher earnings · $5,825 less debt · $12,925 lower annual net price

Earnings
$64,892
Debt
$17,425
Annual net price
$14,246
View outcomes →
Murfreesboro, TN

Middle Tennessee State University

$3,033 higher earnings · $2,542 less debt · $13,812 lower annual net price

Earnings
$60,217
Debt
$20,708
Annual net price
$13,359
View outcomes →
Compare these programs →
DATA QUALITY

Check the evidence behind the estimate.

Not reported observations in the earnings cohort

June 10, 2026 College Scorecard release

Observed, estimated and contextual figures are labeled separately throughout this page

IS IT WORTH IT AT YOUR PRICE?

Your price and current earnings determine the result.

Add your grants, borrowing and current salary to estimate payment pressure, break-even time and ten-year payoff.

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