Marketing bachelor's degree outcomes at East Tennessee State University

Johnson City, TN · Public · Federal field 5214

Data scope

Federal records group outcomes by college, four-digit field and credential level. A record may cover several catalog programs or concentrations.

The short version

Reported earnings trail the same-degree benchmark.

$10,720 below the national median for the same field and credential.

Debt pressure: 37.2% of annual earnings
Positive-payoff price ceiling: Not reached
10-year scenario: −44% · Negative payoff
Price evidence: College-wide context only

OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+27%Earnings growth, year 1 → 5$35,632 → $45,416

27Earn above high-school thresholdGraduate count in the year-4 cohort

30Working in the college’s stateGraduate count in the year-4 cohort

44Year-5 earnings observationsCohort behind the year-5 median

89Borrowers representedCohort behind the debt median

$19,405Awarding-school debtDebt attributed to the college granting the credential

—Recent awardsIPEDS 2023–24 first-major completions in this field and credential

01 · PRICE CONTEXT$15,983

Institution-wide annual average net price—not this program’s price.

02 · BORROWING$21,819

Median federal debt across schools attended at this academic level.

03 · EARNINGS$58,583

Observed median earnings four full years after completion.

04 · REPAYMENT$231/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

Enter my price →

AVERAGE NET PRICE$15,983Institution-wide annual figure

COST OF ATTENDANCE$27,042Institution-wide annual budget

ADMISSION RATE86.2%Institution context

COMPLETION RATE53.2%Institution-wide completion rate

WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$35,632Year 1

$58,583Year 4

$45,416Year 5

CAN THE EARNINGS SUPPORT THE DEBT?

4.7% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$4,882

Estimated loan payment$231

89borrowers represented where reported

HOW DOES IT COMPARE?

$58,583 vs. $69,303

$10,720 below the national median for the same field and credential.

Same-field national median

WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for—not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.

Marketing Managers$131,990 median wageTN estimate · 7,730 jobs · 11-2021+6.9% projected U.S. growth · 34k openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$85,950 median wageTN estimate · 1,260 jobs · 25-1011+5.9% projected U.S. growth · 7.6k openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$69,790 median wageTN estimate · 13,040 jobs · 13-1161+7.0% projected U.S. growth · 82k openings/yrTypical entry: Bachelor's degreeSales Managers$128,040 median wageTN estimate · 12,270 jobs · 11-2022+4.5% projected U.S. growth · 47.3k openings/yrTypical entry: Bachelor's degreeFundraising Managers$107,760 median wageTN estimate · 300 jobs · 11-2033+5.4% projected U.S. growth · 3.7k openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$98,170 median wageTN estimate · 21,470 jobs · 11-2011-3.7% projected U.S. growth · 2.3k openings/yrTypical entry: Bachelor's degreeSurvey Researchers$66,900 median wageTN estimate · 210 jobs · 19-3022-4.8% projected U.S. growth · 0.6k openings/yrTypical entry: Master's degreeWeb and Digital Interface Designers$63,510 median wageTN estimate · 3,610 jobs · 15-1255+6.0% projected U.S. growth · 8.3k openings/yrTypical entry: Bachelor's degreeFundraisers$61,370 median wageTN estimate · 1,930 jobs · 13-1131+5.5% projected U.S. growth · 10k openings/yrTypical entry: Bachelor's degree

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