Marketing bachelor's degree outcomes at Western Michigan University

Kalamazoo, MI · Public · Federal field 5214

Data scope

Federal records group outcomes by college, four-digit field and credential level. A record may cover several catalog programs or concentrations.

The short version

Reported earnings are close to the same-degree benchmark.

$2,068 above the national median for the same field and credential.

Debt pressure: 36.1% of annual earnings
Positive-payoff price ceiling: $20,928 / year
10-year scenario: +9% · Positive payoff
Price evidence: College-wide context only

OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+32%Earnings growth, year 1 → 5$53,081 → $70,079

258Earn above high-school thresholdGraduate count in the year-4 cohort

201Working in the college’s stateGraduate count in the year-4 cohort

294Year-5 earnings observationsCohort behind the year-5 median

325Borrowers representedCohort behind the debt median

$22,411Awarding-school debtDebt attributed to the college granting the credential

—Recent awardsIPEDS 2023–24 first-major completions in this field and credential

01 · PRICE CONTEXT$15,273

Institution-wide annual average net price—not this program’s price.

02 · BORROWING$25,750

Median federal debt across schools attended at this academic level.

03 · EARNINGS$71,371

Observed median earnings four full years after completion.

04 · REPAYMENT$273/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

Enter my price →

AVERAGE NET PRICE$15,273Institution-wide annual figure

COST OF ATTENDANCE$29,237Institution-wide annual budget

ADMISSION RATE84.6%Institution context

COMPLETION RATE57.6%Institution-wide completion rate

WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$53,081Year 1

$71,371Year 4

$70,079Year 5

CAN THE EARNINGS SUPPORT THE DEBT?

4.6% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$5,948

Estimated loan payment$273

325borrowers represented where reported

HOW DOES IT COMPARE?

$71,371 vs. $69,303

$2,068 above the national median for the same field and credential.

Same-field national median

WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for—not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.

Marketing Managers$138,510 median wageMI estimate · 6,620 jobs · 11-2021+6.9% projected U.S. growth · 34k openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$111,190 median wageMI estimate · 2,240 jobs · 25-1011+5.9% projected U.S. growth · 7.6k openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$66,780 median wageMI estimate · 24,220 jobs · 13-1161+7.0% projected U.S. growth · 82k openings/yrTypical entry: Bachelor's degreeSales Managers$136,870 median wageMI estimate · 17,950 jobs · 11-2022+4.5% projected U.S. growth · 47.3k openings/yrTypical entry: Bachelor's degreeFundraising Managers$113,360 median wageMI estimate · 880 jobs · 11-2033+5.4% projected U.S. growth · 3.7k openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$101,610 median wageMI estimate · 220 jobs · 11-2011-3.7% projected U.S. growth · 2.3k openings/yrTypical entry: Bachelor's degreeSurvey Researchers$101,550 median wageMI estimate · 150 jobs · 19-3022-4.8% projected U.S. growth · 0.6k openings/yrTypical entry: Master's degreeWeb and Digital Interface Designers$81,010 median wageMI estimate · 1,750 jobs · 15-1255+6.0% projected U.S. growth · 8.3k openings/yrTypical entry: Bachelor's degreeFundraisers$66,130 median wageMI estimate · 3,170 jobs · 13-1131+5.5% projected U.S. growth · 10k openings/yrTypical entry: Bachelor's degree

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