Program directoryPROGRAM-CATEGORY PAYOFF

Marketing bachelor's degree outcomes at Saginaw Valley State University

University Center, MI · Public · Federal field 5214

Data scope

Federal records group outcomes by college, four-digit field and credential level. A record may cover several catalog programs or concentrations.

The short version

Reported earnings trail the same-degree benchmark.

$10,520 below the national median for the same field and credential.

Debt pressure
44.2% of annual earnings
Positive-payoff price ceiling
Not reached
10-year scenario
−38% · Negative payoff
Price evidence
College-wide context only
PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

What stays fixed$58,783 observed annual earnings · 4 years of study · $45,000 alternative annual earnings · ten-year horizonThe marked price is this college’s institution-wide average net price, not the exact price of this program category. This is a sensitivity test, not a tuition quote or earnings forecast.
OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+53%Earnings growth, year 1 → 5$44,376$67,719
Not availableEarn above high-school thresholdGraduate count in the year-4 cohort
31Working in the college’s stateGraduate count in the year-4 cohort
42Year-5 earnings observationsCohort behind the year-5 median
68Borrowers representedCohort behind the debt median
Not availableAwarding-school debtDebt attributed to the college granting the credential
Not availableRecent awardsIPEDS 2023–24 first-major completions in this field and credential
01 · PRICE CONTEXT$10,775

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$26,000

Median federal debt across schools attended at this academic level.

03 · EARNINGS$58,783

Observed median earnings four full years after completion.

04 · REPAYMENT$276/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

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AVERAGE NET PRICE$10,775Institution-wide annual figure
COST OF ATTENDANCE$24,936Institution-wide annual budget
ADMISSION RATE72.1%Institution context
COMPLETION RATE48.3%Institution-wide completion rate
WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$44,376Year 1
$58,783Year 4
$67,719Year 5
CAN THE EARNINGS SUPPORT THE DEBT?

5.6% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$4,899
Estimated loan payment$276
68borrowers represented where reported
HOW DOES IT COMPARE?

$58,783 vs. $69,303

$10,520 below the national median for the same field and credential.

Same-field national median
WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.
Marketing Managers$138,510 median wageMI estimate · 6,620 jobs · 11-2021+6.9% projected U.S. growth · 34k openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$111,190 median wageMI estimate · 2,240 jobs · 25-1011+5.9% projected U.S. growth · 7.6k openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$66,780 median wageMI estimate · 24,220 jobs · 13-1161+7.0% projected U.S. growth · 82k openings/yrTypical entry: Bachelor's degreeSales Managers$136,870 median wageMI estimate · 17,950 jobs · 11-2022+4.5% projected U.S. growth · 47.3k openings/yrTypical entry: Bachelor's degreeFundraising Managers$113,360 median wageMI estimate · 880 jobs · 11-2033+5.4% projected U.S. growth · 3.7k openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$101,610 median wageMI estimate · 220 jobs · 11-2011-3.7% projected U.S. growth · 2.3k openings/yrTypical entry: Bachelor's degreeSurvey Researchers$101,550 median wageMI estimate · 150 jobs · 19-3022-4.8% projected U.S. growth · 0.6k openings/yrTypical entry: Master's degreeWeb and Digital Interface Designers$81,010 median wageMI estimate · 1,750 jobs · 15-1255+6.0% projected U.S. growth · 8.3k openings/yrTypical entry: Bachelor's degreeFundraisers$66,130 median wageMI estimate · 3,170 jobs · 13-1131+5.5% projected U.S. growth · 10k openings/yrTypical entry: Bachelor's degree
Possible alternatives

Same degree, stronger on at least one reported measure.

Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.

Dearborn, MI

University of Michigan-Dearborn

$14,557 higher earnings · $2,375 less debt · $1,283 lower annual net price

Earnings
$73,340
Debt
$23,625
Annual net price
$9,492
View outcomes →
Rochester Hills, MI

Oakland University

$10,665 higher earnings · $285 less debt · $1,655 lower annual net price

Earnings
$69,448
Debt
$25,715
Annual net price
$9,120
View outcomes →
Big Rapids, MI

Ferris State University

$7,240 higher earnings · $550 less debt · $2,151 lower annual net price

Earnings
$66,023
Debt
$25,450
Annual net price
$8,624
View outcomes →
East Lansing, MI

Michigan State University

$31,670 higher earnings · $2,104 less debt

Earnings
$90,453
Debt
$23,896
Annual net price
$19,680
View outcomes →
Compare these programs →
DATA QUALITY

Check the evidence behind the estimate.

42 observations in the earnings cohort

June 10, 2026 College Scorecard release

Observed, estimated and contextual figures are labeled separately throughout this page

IS IT WORTH IT AT YOUR PRICE?

Your price and current earnings determine the result.

Add your grants, borrowing and current salary to estimate payment pressure, break-even time and ten-year payoff.

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